LifeSense Group’s femtech revolution ‘Carin’ receives $3 million boost

LifeSense Group’s femtech revolution ‘Carin’ receives $3 million boost

Empowering women all over the globe to take control of their own health

September 18th, 2017
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A recent investment of $3 million dollar further increases LifeSense Group’s impact in the market of women’s health technology. This latest sum, received from an established Danish entrepreneur, brings the company’s investment total to $5 million dollar since their idea was born in 2012. “Over the past few months, we have had several investment offers but this investor provides the perfect match for our company.” said Dr. Valer Pop, Founder and CEO of LifeSense Group. “He will support to scale and professionalize LifeSense Group, a key element in the company’s growth phase.”

The Dutch company, LifeSense Group, is the maker of the women’s pelvic healthcare product, Carin ( This revolutionary product empowers women to combat bladder control issues especially common after childbirth, during menopause and throughout the aging process.  Together with an exercise app, this smart underwear can track and monitor the reduction of urine loss resulting from the practice of pelvic floor exercises.

Setting Carin apart from other products in this category is its painless, non-invasive method to educate and motivate women to exercise the pelvic floor muscles. “Every woman knows that pelvic floor exercise is the best treatment for this problem. However the biggest challenge we see is that women find it difficult to make a habit out of it. After the user tests we have done in the past year, we found out that most of the women see major improvements after only 2 to 3 weeks training with Carin. This is the best reward for the hard work and time spent on developing this product,” says Julia Veldhuijzen van Zanten, co-founder of LifeSense Group.

Femtech revolution CarinWear receives $3 million dollar boost

Femtech revolution Carin receives $3 million dollar boost

Keep an eye on Carin

LifeSense Group is excited to launch a new version of Carin in November at Medica, the world’s largest healthcare trade fair.  The new Carin will reveal improvements on several levels.   Based on user feedback the company has added more product features to enhance the user experience and allow women to more readily realize the benefits of their pelvic floor training.  Carin’s hardware has also received a makeover making it the first health care wearable on earth that you do not have to recharge.  Carin lasts for 2 years with a single, tiny primary battery!

There is still more exciting news to come, according to Pop. “We are closing large global partnerships to have an impact on women’s lives to make a solution available for the millions of women who have kept this a secret for many years.”

Women’s health technology is booming and is currently rated a $200 billion market. Investors are catching on to the importance of catering to half of the population’s health needs. Other femtech companies have previously closed highly successful investment rounds.  The fertility app “Clue” garnered $20 million in funding and the Kegel exerciser “Elvie”, $6 million. With the recent $3 million boost, LifeSense Group will continue to empower women all over the globe to take control of their own health and bodies.

About Carin

Carin is developed with the purpose of helping everyday women manage bladder control issues. Carin empowers women to take control of their bodies and health without sacrificing style and comfort.

About LifeSense Group

Innovation plays a crucial role in our wellbeing. LifeSense Group is a technology development company that cultivates applications for medical, health and wellbeing. With our patented technology in smart textile, wearable technologies and mobile applications we make innovations reality.

LifeSense Group – Innovations For Life
High Tech Campus 12
5656 AE Eindhoven

Sex, libido and menopause – How to reignite the spark

When a friend of mine began dating her husband, nearly 20 years ago, she couldn’t keep her hands off him. “I thought about him at work, while I was with friends, and even while I was grocery shopping,” she says. “Then, when we finally were together, it was all I could do to let him in the front door before I tore his clothes off.” This passion continued throughout the first years of their marriage.

Then they had their first child. Janet left her job and stayed home to be with the baby. Within a year she was pregnant again. For years her life revolved around naps, play dates and getting her daughters to use the potty. Though she still loved her husband, the passion they once had lay dormant. Now her children are older, she’s going back to work and her sense of self is returning, but she still prefers a good book to sex. Can she and other women like her reclaim that passion of earlier days or is it too late?

Fortunately, the answer to that last question is “no;” it’s not too late. But let’s first discuss a few reasons why her desire for sex went away in the first place. Many theories abound. Some specialists say it’s due to hormones. As a woman gets older she loses testosterone, a hormone that plays a major role in driving female desire, interest in sex and even the energy for sex. Vaginal dryness that accompanies aging could also be a problem, as could weak pelvic floor muscles and incontinence. Many other specialists look to a woman’s lifestyle. Most women are busy juggling work, kids, and managing a household. They are overwhelmed and exhausted.

Many relationships also suffer from too much familiarity. “Many women are in longer
relationships at this age, “ says Esther Suijker de Vries, owner of Female and Partners, the first female owned erotica store for women in Europe. “They have become accustomed to each other. Partners become more friends than lovers.” But she has some suggestions to bring the spark back.

Begin with a massage. It doesn’t have to lead to sex. It’s about rediscovering intimacy, breaking from routines and simply relaxing.

Tip 1: Rediscover intimacy and break from routines

Suijker de Vries recommends getting back to the basics with your partner. “Begin with a massage. It doesn’t have to lead to sex. It’s about rediscovering intimacy, breaking from routines and simply relaxing. The more relaxed you are, the more open you will be for sexual initiative.” She believes in empowering women to rediscover their sexuality with toys, nice lingerie, and even “naughty outfits for staying at home.”

“As women get older they also experience vaginal dryness, which causes discomfort, “ says Dr. Alka Sharma, a gynecologist from Scotland who retired when she moved with her husband to the Eindhoven area several years ago. “Discomfort leads to not wanting to have sex, but the less sex you have, the less sex you want. It’s a vicious cycle.” She recommends using lubricants to relieve vaginal dryness and trying different positions. “Some couples may even have sex in the bath to relieve the discomfort.” Hormone replacement therapy is also an option. These supplements, which come in the form of tablets or implants, may increase desire, but they are controversial and are rarely used just to treat a low libido.

Tip 2: Strengthen your pelvic floor muscles

An easy fix for all women is to strengthen the muscles of the pelvic floor. “Increasing pelvic muscles doesn’t directly help with desire, but it may make sex more pleasurable,” says Sharma. Weak pelvic muscles leads to incontinence. “Many women with incontinence are less comfortable having sex. They don’t feel good about themselves and are worried about leaking during sex.” Strengthening pelvic muscles means less incontinence, taking away anxiety, increasing confidence, thus leading to more desire to have sex. Suijker de Vries takes it even further. “Most women think (having stronger pelvic muscles) will just make it better for their partner, creating a tighter space, but it’s really important for the woman herself. The stronger her vaginal muscles are, the stronger her orgasm will be.”

Several studies agree. These muscles hold the uterus, bladder and rectum in place. Over time they weaken, especially in menopausal women and those who have had children. This weakening leads to urinary incontinence and, since the muscles contract during orgasms, a diminished sexual experience. Pelvic muscle training programs are a great way to strengthen your muscles in about 10 minutes a day. In a few months Carin will be releasing a package that includes two pairs of Carin Protect basic underwear, one sensor for monitoring urine loss and access to the Carin
app, which includes an easy to use exercise program for strengthening your pelvic floor. Carin is currently looking for volunteers to try out the product and app. If you would like to be a part of the trial please contact

“Sexual energy is a great power for women, but we have lost touch with it,” says Suijker de Vries. She tells the story of one woman who is 83 years old. “She tells me she uses her vibrator every day and will always be sexual. That’s what keeps her young!” It’s never too late to reclaim your desire but don’t wait. To modify an old cliché: When it comes to having sex use it or lose it!

How to find the right underwear fit

We all know a new pair of shoes, a great haircut or a shiny top can make us feel like a million dollars. When you look good you tend to feel good. However, there is one aspect of self-care that tends to be overlooked – wearing the right underwear. In 2005, Oprah Winfrey hosted a “bra intervention,” claiming that 85 percent of women were wearing the wrong size bra.

If it fits and is clean, it’s all good. Right?

Let’s face it. Many women neglect their underwear. If it fits and is clean, who cares that your bra strap is a mass of threads or your previously white underwear is a shade of gray? It doesn’t have to be this way. It’s an easy fix, but it’s important to work with someone who knows what they are doing. A good sales associate will first measure under your breast and then fit for cup size. “It’s important to try on many bras,” says Nadine De Gradder of Lingerie Altesse, an upscale lingerie store in Turnhout, Belgium.

Wonders for your appearance

“We must make sure the wire doesn’t cut into the breast and the band isn’t too tight or too loose.” The bra will loosen over time so make sure it fits tightly when it’s fastened on the first hook. “The cup must fit the whole breast,” she says. If there’s a major gap, then the cup is too big. If your breast spills out the sides and/or top, it’s too shallow. Finding the right bra takes time, but it does wonders for your appearance by improving your posture, reducing back pain and preventing straps from either digging in your shoulders or slipping from them.

Finding the right underwear

Finding the right underwear is just as important. “However, underwear tends to be more personal,” admits De Gradder. “I can make suggestions, but each woman has her own idea of what feels right to her.” Though she finds most women still tend to prefer cotton, she encourages them to try underwear made from microfibers. “Cotton is not the best even though many women still believe it to be. Once it’s wet it stays wet,” which is not only uncomfortable but also unhealthy.

Microfiber vs. Cotton

“A warm environment is the perfect place for yeast to grow, “ says Donnica Moore, M.D., a women’s health expert, in an article featured in the Huffington Post. “All of these problems are compounded if you have incontinence to any degree – even a drop or two.” That’s where Carin can help. Made from microfiber, Carin products dry very quickly for maximum comfort. The ultra-absorbent underwear is made to improve women’s confidence by allowing them to avoid bulky pads and still wear pretty underwear that makes them feel good about their body. It is easy to find the right fit. Just head to the description section where it allows you to find your perfect measurement based on waist and hips sizes or standard EU sizes.

Do something about incontinence rather than just watch it get worse

“Carin helps women feel confident with their bodies” says Julia van Zanten, Carin co-founder. “It empowers women by giving them information about their body and allowing them to do something about incontinence rather than just watch it get worse.” Too many women choose undergarments because the price may be right or they are pretty. It’s important to take time, trying on many styles and, ideally, working with a knowledgeable sales person who can help you find just the right size for your body.


The six most common menopause symptoms you need to expect

menopause symptoms

Last week I woke early in the morning to make breakfast. It’s usually my favorite time of the day, especially when everyone else is still asleep. I can listen to my favorite 80s music on the radio while I whip up pancakes or cinnamon rolls. This particular morning the skies were cloudy and the house was cool and quiet. Then the teakettle whistled and this irrational anger began to flow through me. My thoughts turned dark. Why do they get to sleep in while I have to make everyone breakfast? When is it my time to relax? Then the sweating began. Within 20 seconds I was drenched. I ran outside to cool down. Sitting in the terrace, close to tears, I was unsure where all this was coming from. Read More

Urine loss is normal, right?

1 in 4 women have stress incontinence

Urine loss. It is something we most often associate with our grandparents or even great-grandparents, but not with the woman on the next mat in yoga class.  The truth is however, that your flexible neighbor doing downward dog is likely to be one of the 1 in 4 women who deal with stress incontinence on a daily basis.  If she has given birth to a child her likelihood just went up.  It is a problem many of us share, but few of us talk about. Read More

Re-designing our everyday

As co-founder and creative lead behind Carin, Julia (30) shares her enthusiasm for the potential impact of using design within healthcare and technology. This topic she began exploring during her Social Design MA at Design Academy Eindhoven with her project ‘Just Another Garment’. The concept of protective underwear has translated into Carin. Here is her interesting journey of bringing design and technology together to improve the lives of women. Read More

Harness the Power of the Pelvic Floor

Harnessing the power of the pelvic floor is easier than you expect. Do you ever have one of those “uh oh” moments, when you wish you could just crawl under a rock and hide?  Sometimes an unexpected sneeze can do it, a longer than anticipated car ride, or maybe a hilarious comment you didn’t see coming? You can feel your abdomen clutch as something inside you releases.  Your instinct tells you to run to the nearest bathroom, but it may be just too late. This awkward moment may be courtesy of weakened pelvic floor muscles.  It can happen to the best of us, but especially after having kids.  Another one of those things no one ever tells you! You can change this by strengthening the pelvic floor. Hint: it only takes 10 minutes of training per day. Get inspiration from the exercises we included in this blog post. Read More